The passionate team behind Australia's trusted strapless bra resource
StraplessBra.au was born out of frustration—the kind every woman knows when she's standing in a dressing room, struggling with yet another strapless bra that just won't stay put. Our founder, Emma Richardson, spent over a decade working as a bra fitting specialist at high-end lingerie boutiques across Sydney and Melbourne before deciding there had to be a better way to share expert knowledge with Australian women everywhere.
In 2020, Emma assembled a team of like-minded lingerie enthusiasts, each bringing unique expertise to the table. Together, we've fitted thousands of women across every cup size from AA to K, worked with brides preparing for their big day, helped new mothers navigate post-pregnancy changes, and guided countless women through the sometimes confusing world of adhesive bras, convertible styles, and full-bust support options.
We believe that finding the right strapless bra shouldn't require a degree in lingerie engineering. Our mission is to translate years of professional fitting experience into clear, actionable advice that any woman can use.
Unlike generic product listing sites, we approach strapless bras the way a professional fitter would. We consider band tension, cup projection, wire width, and silicone grip placement—the technical details that actually determine whether a bra will stay up and feel comfortable for hours. When we write about a product, we discuss real-world performance: How does it handle movement? Does the silicone grip irritate sensitive skin? Will it work under a structured bodice or only with flowing fabrics?
Our team regularly attends lingerie trade shows, keeps up with innovations in bra technology, and maintains relationships with fitting specialists across Australia. We test products ourselves whenever possible, and we're always honest about limitations. If a bra only works for certain bust shapes or outfit types, we'll tell you upfront.
We firmly believe that an informed customer is a satisfied customer. That's why we invest significant time creating comprehensive guides on topics like proper measuring techniques, understanding different strapless bra constructions, caring for delicate lingerie, and troubleshooting common fit issues. Our goal isn't just to point you toward products—it's to give you the knowledge to evaluate any strapless bra you encounter, whether it's featured on our site or not.
Every article we publish goes through multiple rounds of review to ensure accuracy. We consult with professional fitters, reference industry standards, and incorporate feedback from our readers. When bra technology evolves or we learn something new, we update our content accordingly.
We will always prioritise honest, helpful information over sales. If we recommend a product, it's because we genuinely believe it offers good value and performance—not because it has the highest commission rate.
Founder & Lead Fitting Specialist
15+ years experience in professional bra fitting. Certified by the Australian Intimate Apparel Association. Specialises in full-bust fitting and bridal lingerie.
Content Director
Former fashion editor with a passion for accessible style advice. Ensures all our guides are clear, comprehensive, and genuinely helpful for real women.
Product Research Lead
Obsessive researcher who tracks lingerie trends, tests new products, and analyses customer reviews to separate marketing hype from real performance.
Community Manager
Connects with our readers, gathers feedback, and ensures we're addressing the questions and challenges Australian women actually face.
Of all lingerie categories, strapless bras are perhaps the most challenging to get right—and the most frustrating when they fail. A regular bra might be slightly uncomfortable, but a strapless bra that slips down during an important event can ruin your entire day. We chose this niche because we saw a genuine need for in-depth, expert guidance that goes beyond basic product listings.
Australian women face unique challenges when it comes to strapless bras. Our hot summers demand breathable fabrics and sweat-resistant features. Our relaxed outdoor lifestyle means many events happen in settings where bra failure would be especially embarrassing. And our diverse population includes women of every shape and size, all deserving of proper support and comfort.
We're proud to serve this community with the thoroughness and care that every woman deserves. Whether you're preparing for your wedding day, updating your summer wardrobe, or simply tired of constantly adjusting an uncomfortable strapless bra, we're here to help you find a better solution.