Privacy Policy

Last updated: January 2026

Introduction

StraplessBra.au ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website straplessbra.au (the "Site").

Please read this Privacy Policy carefully. By using the Site, you consent to the practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

Information We Collect

Information You Provide to Us

We may collect information you voluntarily provide when you:

  • Fill out our contact form (name, email address, message content)
  • Subscribe to our newsletter (email address)
  • Participate in surveys or promotions
  • Communicate with us via email or social media

Information Collected Automatically

When you visit our Site, we may automatically collect certain information about your device and usage, including:

  • Browser type and version
  • Operating system
  • IP address (anonymised where possible)
  • Pages visited and time spent on pages
  • Referring website addresses
  • Device type (mobile, desktop, tablet)

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide customer support
  • Send newsletters and updates (only if you've opted in)
  • Improve our website content and user experience
  • Analyse website traffic and usage patterns
  • Comply with legal obligations
  • Protect against fraudulent or illegal activity

Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us:

  • Remember your preferences
  • Understand how you use our Site
  • Improve Site functionality
  • Provide relevant content

Types of Cookies We Use

Essential Cookies: Necessary for the Site to function properly. These cannot be disabled.

Analytics Cookies: Help us understand how visitors interact with our Site through tools like Google Analytics.

Advertising Cookies: Used by our affiliate partners (Amazon Associates) to track referrals and provide relevant product recommendations.

You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect Site functionality.

Third-Party Services

Amazon Associates Programme

StraplessBra.au is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.au. When you click on Amazon product links on our Site, Amazon may collect information about your browsing and purchasing behaviour.

For information about Amazon's privacy practices, please review the Amazon Privacy Notice.

Analytics Services

We use Google Analytics to analyse Site traffic. Google Analytics uses cookies to collect anonymous information about how visitors use our Site. This information is transmitted to and stored by Google. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share information in the following circumstances:

  • Service Providers: With trusted third parties who assist us in operating our Site, conducting our business, or serving our users, provided they agree to keep this information confidential.
  • Legal Requirements: When required by law or in response to valid legal processes.
  • Protection of Rights: To protect our rights, property, or safety, or that of our users or the public.
  • Business Transfers: In connection with any merger, sale of company assets, or acquisition.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Contact form submissions are typically retained for up to two years.

Your Rights

Under Australian privacy law, you have certain rights regarding your personal information:

  • Access: Request access to the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information (subject to certain exceptions).
  • Opt-out: Unsubscribe from marketing communications at any time.

To exercise these rights, please contact us at hello@straplessbra.au.

Children's Privacy

Our Site is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

International Data Transfers

Your information may be transferred to and processed in countries other than Australia, including the United States (where some of our service providers are located). By using our Site, you consent to such transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:

Australian Privacy Principles

This Privacy Policy is designed to comply with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth). For more information about privacy in Australia, visit the Office of the Australian Information Commissioner.